Eye Popper Digital is the premier digital advertising solutions firm. We have combined 45+ years experience in the online media space at multinational media brands including AOL, NBC, Yahoo.com, The Weather Channel, MSN and Gannett.
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We provide our clients’ competitive pricing through the relationships we’ve established in the industry. If you’re a publisher, think of us as a passionately motivated extension of your advertising sales program. We promise you’ll be satisfied with the service we provide on either the Online Publisher end or the Advertiser/Agency side.
To provide our publishers and advertisers with honest and dedicated support. Trust and results mean everything to us and we won’t sleep until we know our clients are satisfied. We’re serious about that.
Prior to joining Eye Popper Digital, our experienced staff has generated $20MM++ in online revenue throughout the US over the last three years.
Craig graduated from Radford University with a BS in Media Studies with a concentration in Advertising in 2000. After college Craig went to AOL. In his tenure there, he held various positions in the Online Marketing Department and learned all aspects of running a successful online campaign. He was an Online Trafficker, Sales Associate and eventually became an Account Executive. He left AOL to pursue an opportunity with NBC in 2008. Craig trained and assisted the local television Account Executives how to sell digital advertising to their TV clients. After NBC, Craig became a Sales Manager for Intermarkets, which exclusively represents the advertising space on the famous Drudge Report. Craig left Intermarkets in May of 2013 to start Eye Popper Digital. He had two main goals in mind when he started Eye Popper Digital. One of his goals was to help marketers produce a positive ROI on every dollar they spend. The second goal was to help sports and entertainment publishers, effectively monetize their digital ad space. Craig is a die-hard Dolphins fan...needless to say, he’s been disappointed for a number of years.
Craig dove into the world of digital media as a deal implementation manager at AOL in 2000. Since then, he has worked the next sixteen years in the digital media space with a focus on digital advertising operations - where he has extensive experience within display, mobile, video and social media advertising. He has had the privilege to grow and contribute at AddThis, LivingSocial, Verve Mobile and Resonate. He has a proven track record of in both start-ups and highly respected market leading businesses. A significant amount of that time has been focused on the implementation of operational processes, system & workflow development, team management & development, system and product requirements gathering and documentation, ad-serving platforms as well as campaign and account management. He is a passionate, impactful people manager and team leader that is highly driven, well organized, customer focused, excellent communicator and well connected with staff, co-workers and customers. When not at work, he enjoys spending time with his wife and four children. He is a proud graduate of James Madison University and enjoys just about anything outdoors including hiking, mountain biking, skiing, soccer and running.
Lisa’s digital advertising career started 17 years ago at America Online. She rode the internet wave with AOL through many acquisitions, shifts in focus and the company becoming the media powerhouse it is today. She held various leadership and director roles throughout her tenure at AOL, supporting AOL ad sales and ad products. Lisa inherently understands that the client is the most valuable asset to an organization and is laser-focused on building strong partnerships, solving client problems and delivering results. When not at work, she enjoys spending time with her family, friends and watching the latest reality tv shows!
An avid believer in the progression of how technology is being applied in the media and communication world, Louise has been in the digital mediascape for over 15 years. Back in the year 2000, being one of the co-founders and first board member of the Triangle Interactive Marketing Association in the Research Triangle Park, Louise was viewed by her industry peers as a thought-leader in the digital media platform space. She started her path within the ad agency world as a digital media buyer/ planner and then worked at several multi-media and technology organizations, such as Clear Channel, Capital Broadcasting Company, Centro, and Lin Digital/ Federated Media. From her experience with working at tech start-ups to multi-billion dollar media companies, this diversity gives the ability for Louise to have an understanding on the overall digital media eco-system. Louise consults her clients on choosing specific media tech tools as vehicles to navigate through the vast Internet universe and land within the right content creating a perfect environment to build meaningful connections whilst making sure that they have a maximum return of success. Though her passions lay within digital media, she also is passionate about culture, arts, music and food and meeting incredible people and learning about them. She has two adorable little boys and loves venturing out and discovering new experiences with them.
Mr. Sophear Uoy, CPA is Eye Popper’s Vice President of Accounting. Mr. Uoy brings to the company a diverse background and skill set from different industries ranging from Government to Information Technology. Known and well respected in the business community of Northern Virginia he has been in the financial field for almost 10 years. Mr Uoy is a expert in financial analysis, financial reporting, accounting policy, internal controls and auditing. He brings specialized experience with drafting financial statements, budget reconciliation, revenue recognition, project costing and billing, and managing accounts payable, receivable, and payroll departments. Mr. Uoy holds a BS in Business Administration, with a double major in Finance and Accounting, graduating Summa Cum Laude. Additionally, he is an active CPA, and a Member of the Virginia Society of CPAs, (VSCPA). He enjoys spending time with his family, wife, and their dog “Razor”, and is also a diehard Redskins fan.
Nick Cermak was born and raised in the suburbs of Chicago, Illinois. He has been living in Northern Virginia area for over six years. His experience working in Customer Service has helped him create a passion and dedication towards fulfilling our clients’ needs. Nick’s focus on training and development imprinted the importance of clear and detailed communication. His attention to detail provides our clients with the best advertising campaigns that meet their needs and produce a positive ROI. He is a member of the National Society of Leadership and Success. Nick’s favorite team is Da Bears!