About

Your Premier Digital Advertising Solutions Firm

Eye Popper Digital is the premier digital advertising solutions firm. We have combined 45+ years experience in the online media space at multinational media brands including AOL, NBC, Yahoo.com, The Weather Channel, MSN and Gannett.

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We provide our clients’ competitive pricing through the relationships we’ve established in the industry. If you’re a publisher, think of us as a passionately motivated extension of your advertising sales program. We promise you’ll be satisfied with the service we provide on either the Online Publisher end or the Advertiser/Agency side.


Our Mission

To provide our publishers and advertisers with honest and dedicated support. Trust and results mean everything to us and we won’t sleep until we know our clients are satisfied. We’re serious about that.

Our Staff

Prior to joining Eye Popper Digital, our experienced staff has generated $20MM++ in online revenue throughout the US over the last three years.


Meet the Staff

Craig Wiesen

Craig graduated from Radford University with a BS in Media Studies with a concentration in Advertising in 2000. After college Craig went to AOL. In his tenure there, he held various positions in the Online Marketing Department and learned all aspects of running a successful online campaign. He was an Online Trafficker, Sales Associate and eventually became an Account Executive. He left AOL for NBC in 2008 and assisted the local television Account Executives in presenting digital advertising to their TV clients. After NBC, Craig became a Sales Manager for Intermarkets, which exclusively represents the advertising space on the famous Drudge Report. Craig left Intermarkets in May of 2013 to start Eye Popper Digital. His goal was to help marketers produce a positive ROI on every dollar they spend. Craig is a die hard Dolphins fan...needless to say, he’s been disappointed for a number of years.

President

Craig Steger

Craig dove into the world of digital media as a deal implementation manager at AOL in 2000. Since then, he has worked the next sixteen years in the digital media space with a focus on digital advertising operations - where he has extensive experience within display, mobile, video and social media advertising. He has had the privilege to grow and contribute at AddThis, LivingSocial, Verve Mobile and Resonate. He has a proven track record of in both start-ups and highly respected market leading businesses. A significant amount of that time has been focused on the implementation of operational processes, system & workflow development, team management & development, system and product requirements gathering and documentation, ad-serving platforms as well as campaign and account management. He is a passionate, impactful people manager and team leader that is highly driven, well organized, customer focused, excellent communicator and well connected with staff, co-workers and customers. When not at work, he enjoys spending time with his wife and four children. He is a proud graduate of James Madison University and enjoys just about anything outdoors including hiking, mountain biking, skiing, soccer and running.

VP of Operations
Louise Gordon

Louise Gordon

An avid believer in the progression of how technology is being applied in the media and communication world, Louise has been in the digital mediascape for over 15 years. Back in the year 2000, being one of the co-founders and first board member of the Triangle Interactive Marketing Association in the Research Triangle Park, Louise was viewed by her industry peers as a thought-leader in the digital media platform space. She started her path within the ad agency world as a digital media buyer/ planner and then worked at several multi-media and technology organizations, such as Clear Channel, Capital Broadcasting Company, Centro, and Lin Digital/ Federated Media. From her experience with working at tech start-ups to multi-billion dollar media companies, this diversity gives the ability for Louise to have an understanding on the overall digital media eco-system. Louise consults her clients on choosing specific media tech tools as vehicles to navigate through the vast Internet universe and land within the right content creating a perfect environment to build meaningful connections whilst making sure that they have a maximum return of success. Though her passions lay within digital media, she also is passionate about culture, arts, music and food and meeting incredible people and learning about them. She has two adorable little boys and loves venturing out and discovering new experiences with them.

VP of Sales
Sophear Uoy

Sophear Uoy

Mr. Sophear Uoy, CPA is Eye Popper’s Vice President of Accounting. Mr. Uoy brings to the company a diverse background and skill set from different industries ranging from Government to Information Technology. Known and well respected in the business community of Northern Virginia he has been in the financial field for almost 10 years. Mr Uoy is a expert in financial analysis, financial reporting, accounting policy, internal controls and auditing. He brings specialized experience with drafting financial statements, budget reconciliation, revenue recognition, project costing and billing, and managing accounts payable, receivable, and payroll departments. Mr. Uoy holds a BS in Business Administration, with a double major in Finance and Accounting, graduating Summa Cum Laude. Additionally, he is an active CPA, and a Member of the Virginia Society of CPAs, (VSCPA). He enjoys spending time with his family, wife, and their dog “Razor”, and is also a diehard Redskins fan.

VP of Accounting

Mike Larcamp

Mike’s years of work in Customer Service has helped him created a passion and dedication towards fulfilling his clients’ needs. As a former college athlete, he knows how necessary it is to go the extra mile and put in the effort in order to ensure that his clients are 120% satisfied with his service. He diligent in providing his clients updates on campaigns and determined to give his clients whatever they need. Northern Virginia born and raised, but New Jersey helped mold him. Graduate of George Mason University. Fan of all DC Sports!

Account Executive
Carlos Zavala

Carlos Zavala

Carlos is truly dedicated to his clients, and manages their campaigns to the best of his ability. He provides strategic consultancy, helping to plan and execute campaigns for clients. His experience ranges from running successful social media campaigns across several different platforms, and optimizing programmatic campaigns for an amazing ROI for his clients.

Account Manager

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